A strong craft ethos and the willingness to experiment with both, social and traditional marketing, helped Etsy reach a 2BN USD evaluation in 2015.
This story is phenomenal and explains how Etsy became reflective of the feminist craft movement, and through its involvement and engagement with its target audience through online networks like Pinterest to face to face artisan meetings, changed the way we look at our hobbies.
The founders believe that their success is rooted in their anti-consumerist, anti-mass production aesthetic. Will this philosophy continue to drive it or will the evaluation change it into a money-making machine?
Read more at: http://growthhackers.com/growth-studies/etsys-crafty-growth-to-ipo-and-a-2-billion-valuation